Colorado Symphony Links Up With Pot Industry
The Colorado Symphony Orchestra, the state's only full-time professional orchestra, has inaugurated a fascinating new series to hopefully boost its audience as it struggles with dwindling attendance and shrinking budgets. Called "Classically Cannabis: The High Note Series," the orchestra has announced that it will play a series of "cannabis-friendly" fundraising concerts sponsored by the state's burgeoning pot industry. "The cannabis industry obviously opens the door even further to a younger, more diverse audience," symphony CEO Jerome Kern told The Associated Press.
In return for sponsorship, marijuana-related companies get "the legitimacy of being associated with the Colorado Symphony Orchestra." he said. The event, however, is strictly BYOC (bring your own cannabis), according to an events listing on the symphony website that says pot will not be sold. Richard Yost of Ideal 420 Soil, a New Hampshire company that sells soil and other cultivation products to marijuana growers, sees sponsoring the concerts as a chance to link his company to one of the best orchestras in the nation and to make the point that pot consumers can be clean-cut and sophisticated. An employee weighs portions of retail marijuana to be packaged and sold at 3D Cannabis Center in Denver. "You can be intelligent and savvy and enjoy cannabis as well," said Yost, adding that he plays Mozart while he works on business plans.
Another sponsor, Jan Cole, said her Boulder-based pot retailer The Farm has helped fund arts events in her hometown and a concert by Ziggy Marley in Denver. She said she hoped for a long-term association with the symphony, because its audience was "our crowd ... people who like art and music and alternative products." The first three shows will feature small ensembles of symphony players at a downtown Denver gallery. The series culminates with a concert at Red Rocks, an amphitheater outside Denver where the symphony and pop and rock groups play.
Jane West, whose Edible Events Co. is organizing the series, said concertgoers will be able to smoke pot in a separate area at the gallery. Guests must be at least 21 and purchase $75 tickets in advance. "We try to create upscale events where people can come and enjoy some cannabis just like they would a glass of wine," West said. For the final show at Red Rocks, which is owned by the city and county of Denver, organizers intend to follow rules dictated by police, West said. Smoking pot at the famed venue is officially banned, though that was flouted long before recreational marijuana became legal.
In return for sponsorship, marijuana-related companies get "the legitimacy of being associated with the Colorado Symphony Orchestra." he said. The event, however, is strictly BYOC (bring your own cannabis), according to an events listing on the symphony website that says pot will not be sold. Richard Yost of Ideal 420 Soil, a New Hampshire company that sells soil and other cultivation products to marijuana growers, sees sponsoring the concerts as a chance to link his company to one of the best orchestras in the nation and to make the point that pot consumers can be clean-cut and sophisticated. An employee weighs portions of retail marijuana to be packaged and sold at 3D Cannabis Center in Denver. "You can be intelligent and savvy and enjoy cannabis as well," said Yost, adding that he plays Mozart while he works on business plans.
Another sponsor, Jan Cole, said her Boulder-based pot retailer The Farm has helped fund arts events in her hometown and a concert by Ziggy Marley in Denver. She said she hoped for a long-term association with the symphony, because its audience was "our crowd ... people who like art and music and alternative products." The first three shows will feature small ensembles of symphony players at a downtown Denver gallery. The series culminates with a concert at Red Rocks, an amphitheater outside Denver where the symphony and pop and rock groups play.
Jane West, whose Edible Events Co. is organizing the series, said concertgoers will be able to smoke pot in a separate area at the gallery. Guests must be at least 21 and purchase $75 tickets in advance. "We try to create upscale events where people can come and enjoy some cannabis just like they would a glass of wine," West said. For the final show at Red Rocks, which is owned by the city and county of Denver, organizers intend to follow rules dictated by police, West said. Smoking pot at the famed venue is officially banned, though that was flouted long before recreational marijuana became legal.








